Our Story

At Nic & Syd, everything we do is guided by our belief that expressing yourself through beautifully designed products is a luxury that everyone ought to be able to afford. We were started in 2009 by husband-and-wife team Nicole and Aaron with a dream to design and create luxury jewelry and accessories that everyone could wear—and now we’re on a mission to open the gates of luxury to all.

From the very beginning of our carefully considered design process, one promise shapes every decision we make: to empower our customers to thoughtfully treat themselves and others with the highest quality jewelry and accessories at the lowest possible price. Whether it’s our use of the World’s Finest Crystals, cut and crafted in Europe, or our premium-grade rhodium finish, we strive to offer our customers exquisitely crafted jewelry and accessories without the luxury price tag.